As we all know that Instagram is one of the best media among all the other social media networks. If we want to compare between Instagram and Snapchat, then Obviously Instagram is the best option. Instagram is better than Snapchat because of its large number of users. Instagram has more than 1.1 Billion Active users and other hand Snapchat only has 500 Million active users. Instagram has 500 million daily users and Snapchat has 187 million daily users. So on Instagram, you can target the selected audience for your business. Instagram engagement rates are much higher than Snapchat. In this article, I will share with you Instagram VS Snapchat Comparison and which one is better for your business to grow fast on Instagram.
Instagram Vs Snapchat:
When it comes to market your business on the Internet then Instagram is one of the best options for your business to grow on Instagram. Instagram is better than Snapchat and providing great features to business and brands to grow fast and gets higher engagements. According to the 1 report, Average Instagram likes on per post are 60% higher than Snapchat. There are many points in which we will discuss the various aspects of Instagram and Snapchat.
1- Demographics:
If we consider the demographics, American users spend lots of their time on Instagram. Women in America uses the Instagram 38% and the men use the Instagram 26%. Also, the Americans between the age of 18 and 29 use Instagram mostly. There are also online Americans between the age of 30 and 49, who uses Instagram for their business. On the other hand in Snapchat, there are 60% users are under the age of 25. Snapchat users have mostly the age between age 18 and 24.
2- Stories:
If we consider the content types of both the social media networks, then I think Instagram is better because Snapchat are sometimes unedited and of raw quality, whereas Instagram posts are edited and up to the mark. In other words, we say polished posts on Instagram. If we compare the stories of both Instagram and Snapchat, then both the media introduced stories. Instead, stories are first introduced in Snapchat then later on Instagram.
3- Images and Videos:
Images and videos are two different things displayed in both the platforms. On Instagram, images and videos are displayed as Instagram posts, whereas on Snapchat, these are displayed as snaps. Instagram posts will remain on your feed but Snaps are disappeared after 24 hours. One of the useful things of Instagram is that the posts on Instagram are public whereas, on Snapchat, it is private. Because of the public posts, you can easily expand your business. Your posts in the form of videos and photos can be seen by any of your followers sitting in any part of the world and can do online shopping or can see your blog through the link provided publically.
4- Discoverability:
When we are talking about discoverability, then your brand can be easily seen by a large number of people. If we talk about the profile on Instagram, then it is public and which shows your number of followers and all your Instagram posts. People can easily find you who are you and what you do on Instagram whether you are doing business or you are a superstar or a painter. On Snapchat, your profile can only be seen by your friends and family making it difficult to expand your brand or business. On Instagram, people can easily see your posts and also likes and comments on the particular posts while in Snapchat, there are only direct messages which can only be seen by you.
5- Ads:
As we all know that all businesses are growing with the help of these ads. Instagram has introduced its ads in late 2015. So there are over a million businesses which use the platform of Instagram ads. It is easy to create Instagram ads which are built with the help of Facebook Ads manager. Whereas lots of businesses find them inaccessible on Snapchat because On Snapchat, you have to purchase ads from the Snapchat ads Partner and sometimes Snapchat ads are costly.
6- Analytics:
Your social media performance can be easily measured and analyze on Instagram and because of this analytics, you can improve your marketing strategy. You can also use Instagram Auto Liker to grow fast on Instagram. Instagram Insights are available in business profiles through which you can improve your businesses. You can check your analytics for posts, stories, ads, and the number of followers. There are also free Instagram analytics tools available on Instagram. Websta and Keyhole are the analytics tools through which you can check the analytics on Instagram. On the other hand, in Snapchat, there are very few analytics tools available and most of the businesses on Snapchat are running manually. A famous Snapchat analytic tool called Snaplytics is available which costs 19$ per Snapchat account per month and it is giving very basic metrics, views, completion rate, and screenshots.
7- Engagement Rates:
On Instagram, engagement rates are higher than the Snapchat. Both the platforms are somewhat different and tricky. As discussed earlier, the Instagram profile is public. People can easily reach you, like your posts and also can give comments on the particular posts whereas in Snapchat, your snap can be viewed only and your friends and family can reply to your snap privately. So businesses can easily grow on Instagram because of its higher engagement rates.
Final Thoughts:
After studying the various features of Instagram and Snapchat, we have come to the conclusion that Instagram is much better than Snapchat for growing different businesses. The availability of a large number of free tools on Instagram making it of great worth. Also, Instagram is public and the public profiles make it superior to Snapchat which is limited to only your friends and family. Last but not least, the engagement rates are much higher on Instagram than Snapchat.
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