Social media is one of the best means for marketing campaigns of your business. And Instagram is one of those social media platforms where you can market your business/brand to a family of more than 800 million active users. Instagram is a dynamic, favourite and an excellent networking site for branding and visibility. Everything you do on Instagram is through pictures or videos, and people love to see what you have visually got for them. So make most of Instagram by creating and sharing visual content of your business/brand.
Marketing on Instagram is most effective when it is done right. So, today I am going to share with you all some must do’s for effective Instagram marketing. Don’t forget to make a routine of these must do’s to reap out the best result through your marketing. So let’s begin with the list of some must do’s for effective Instagram marketing.
#1 DO Post Consistently On Instagram
Marketing on Instagram is more like a commitment. You need to be in front of your follower’s eyes with some attractive and creative content. You need to post consistently to do this. You cannot just ignore Instagram for weeks or months and then suddenly come back from nowhere with the bunch of pictures/videos. This is not the routine you must follow. Instead, you must post consistently and regularly to make your audience stay engaged. The key here is not to over post content to annoy your audience, but you must do posting 1-3 times a day.
#2 DO Make Use Of Instagram Story And Instagram Live
Instagram new features like Instagram Stories and Instagram Live are the best tools you can use for your marketing. It not only helps you market your business/brand but also will help you gain followers on Instagram fast.
Instagram stories are the content that disappears after 24 hours. This is the best way to attract your targeted audience towards your business as you can share different content on the Instagram story, you can also share the scene photos/videos of your business as people love to watch what is going on behind those curtains. You can make fun and creative boomerang videos too to market your business/brand creatively. If you have got some surprises for your audience, you can add a story about that to market your upcoming activities or products, etc.
Instagram Live is another feature that allows you conduct a live session for your customers/followers and targeted audience. You can set up a live Q/A session with your followers. You can conduct a live session to market about your business/brand, to tell your audience what you do and what your business is all about.
#3 DO Use Relevant Hashtags
Hashtags are always the hype, especially on Instagram. The best thing about these hashtags is that you can also use them for practical marketing on Instagram. You must do make use of hashtags that are relevant to your business, create branded hashtags that are unique to your business/brand that you can use with all your posts, use trending hashtags that are popular in your industry, these are the best tactics you must do for marketing of your brand/business on Instagram. Using hashtags for your marketing purposes are the best type of marketing on Instagram as it makes your business discoverable and reachable to its targeted audience.
#4 DO Engage Your Community
The most important concept on Instagram is engagement. As according to Instagram’s new algorithm, the more engaging community you have, the more are the chances that you will land on your potential customer’s news feed. Engagement is to interact with your followers, reply to their comments, their queries, share their content on your account that is relevant to your business, ask for shout-outs to your industry influencers, and engage as much as you can to reach and market your business to its targeted audience.
#5 DO Make use of Instagram Business Analytics
You are on Instagram for your business, and obviously, you have a business account for that. The Instagram business account has a feature of Insights that help you learn about your followers, what they like the most, at what hour they are most engaging, their behaviour on Instagram, their demographics, and everything. Make use of this analytics for your marketing campaigns to make them more efficient. Don’t ever underestimate the power of this analytics.
These were some things you must DO on Instagram for effective marketing. You will surely reap out the profits you’ve always imagined after doing all these things. Good luck with your marketing on Instagram and making the most effective. Stay happy and keep Instagramming!